bake - September 2017 - PAN - 18

Las panaderías juegan un papel vital en el
crecimiento de las empresas de propiedad hispana
porque la panadería es parte integral de muchas
culturas hispanas.
Y es interesante notar que los hispanos son 1.5
veces más probables que la población en general de
iniciar un negocio, de acuerdo con el Kauffman Index
of Entrepreneurial Activity. En general, las ventas de
las empresas de propiedad hispana aportan más de 668
mil millones de dólares a la economía de los Estados
Unidos, un aumento del 29 por ciento desde 2012 y casi
el doble del total en 2007.
LA APARICIÓN DE LOS SUPERCONSUMIDORES

Para hacer crecer su negocio de panadería aún más,
un nuevo estudio señala la importancia de identificar
a sus clientes más leales y maximizar el potencial para
satisfacer sus necesidades.
Según un nuevo informe autorizado por International
Dairy Deli Bakery Association (IDDBA, por sus siglas
en inglés), la creación de más "superconsumidores" de
panadería - y aprovechando los que ya pertenecen
a esta categoría - podría generar 1.4 mil millones de
dólares en ventas de panadería adicionales. Dos tercios
de los superconsumidores dicen que son grandes fans
del pan fresco y de los productos de panadería.
En general, los superconsumidores representan
alrededor del 10 por ciento de todos los consumidores,
pero representan entre el 30 y el 70 por ciento de

18

SEPTIEMBRE 17

|

PANADERIA

todas las ventas. De acuerdo con el informe IDDBA,
la cuota de mercado entre los superconsumidores de
panaderías en las tiendas es más baja. Mientras que
también representan alrededor del 10 por ciento
de todos los consumidores, los consumidores de
panadería representan sólo el 24 por ciento de las
ventas de la categoría.
Pero a medida que las ventas de panadería en
las tiendas continúan creciendo, las ventas ahora
representan alrededor de 9.7 mil millones de
dólares anuales, comparado con 9.1 mil millones
de dólares en 2013, de modo que el número de
superconsumidores podría generar un crecimiento
significativo en las categorías.
Los superconsumidores de panadería en las tiendas
actualmente gastan alrededor de $357 al año, $211 más
que los consumidores típicos. Típicamente compran seis
subcategorías de artículos de panadería y compran en
un promedio de seis panaderías al año, ambos casos son
dos veces más que el consumidor típico.
Para maximizar esta oportunidad, desarrolle una
conexión con sus clientes más leales pidiéndoles sus
opiniones continuamente (los medios sociales son
un buen método), así como nuevas ideas de producto
para su negocio. Las personas que ya gastan dinero
en su panadería son a menudo más dispuestas a gastar
en nuevos productos que se adaptan a sus estilos de
vida y a las demandas para las celebraciones diarias
y especiales.



bake - September 2017

Table of Contents for the Digital Edition of bake - September 2017

bake - September 2017 - 1
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bake - September 2017 - CAKE - 1
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bake - September 2017 - PAN - 1
bake - September 2017 - PAN - 2
bake - September 2017 - PAN - 3
bake - September 2017 - PAN - 4
bake - September 2017 - PAN - 5
bake - September 2017 - PAN - 6
bake - September 2017 - PAN - 7
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bake - September 2017 - PAN - 19
bake - September 2017 - PAN - 20
bake - September 2017 - PAN - 21
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bake - September 2017 - PAN - 24
bake - September 2017 - PAN - 25
bake - September 2017 - PAN - 26
bake - September 2017 - PAN - 27
bake - September 2017 - PAN - 28
bake - September 2017 - PAN - 29
bake - September 2017 - PAN - 30
bake - September 2017 - PAN - 31
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bake - September 2017 - PAN - 35
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bake - September 2017 - PAN - 37
bake - September 2017 - PAN - 38
bake - September 2017 - PAN - 39
bake - September 2017 - PAN - 40
bake - September 2017 - PAN - 41
bake - September 2017 - PAN - 42
bake - September 2017 - PAN - 43
bake - September 2017 - PAN - 44
bake - September 2017 - PAN - 45
bake - September 2017 - PAN - 46
bake - September 2017 - PAN - 47
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bake - September 2017 - PAN - 50
bake - September 2017 - PAN - 51
bake - September 2017 - PAN - 52
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